Global Strategic Management 4th edition

Thoroughly revised and updated, this fourth edition of Lasserre’s popular textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. It features numerous case studies and examples of established international companies and of SMEs looking to grow their international presence.Global Strategic Management blends academic rigour and a practical approach to provide a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business from one of the world’s leading business schools, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students find easy to learn from and actually enjoy reading.This fully-updated fourth edition includes:• New and expanded coverage of BRICs, ‘born global’ firms, Corporate Social Responsibility and the underground economy • More on e-business and the role of the internet in global business• A brand new video feature with business leaders explaining the practical implications and implementation of issues covered in the text• Genuinely global in scope and approach: over 40 mini-cases and examples cover emerging economies in Africa, Latin America and the Far East as well as established firms worldwide• Perfect balance between theory and the real world of business: numerous up-to-date examples that illustrate principles and support learning throughoutThe strong pedagogical framework from the previous edition remains, including:- Learning objectives- Mini cases, with questions, and shorter examples- Summary and key points- Learning assignments- Key words – with an end-of-book glossary- Web resources – providing links to useful websites- References and further readingPlease visit the companion website at: www.palgravehighered.com/lasserre-gsm-4e for online resources including self-assessment questions, mini-case questions, PowerPoint presentations, and useful weblinks, as well as new video interviews with leading business people across the world.Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau, France. He is an established authority in the field of international business and strategy, with over forty years’ experience in teaching, research and consulting in strategic management and international business. He has authored many books in these areas, and has held visiting professorships in Singapore, China, the US and Australia.