Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois

Offers lessons, facts, anecdotes, and advice about developing creative abilities as a means of succeeding in business and in life, as inspired by the author's decades of experience as an advertising guru.
Though Phaidon often specializes in large-scale design books, this pocket-sized paperback also has design as its raison d'etre. Inside are 120 pithy pieces of advice ("The only thing that gets better when it gets bigger is a penis.") with clever clip-art design illustrations. Whether readers will value the book depends entirely on their interest in its celebrity author, the advertising designer George Lois. Part of the design generation that included Milton Glaser, Lois is known for having funneled the attention and creative skill traditionally associated with the arts into selling consumer products. The book is designed to advertise Lois as a counterculture hero for creative people. Its target audience is young men who hope to succeed in business, and older men who hope to transform their sales careers. It also provides a vivid time capsule of social attitudes of the early 1960s, particularly toward women. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)
Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the manThe Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.
Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.