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Leading Digital: Turning Technology into Business Transformation

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Autors:	George Westerman, Didier Bonnet, Andrew McAfee, Nav norādīts
Lapaspušu skaits:	256, Nav norādīts
Izdošanas gads:	2014
Preces ID:	18391787

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Pārdevējs: Krisostomus Latvija 4.9

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Preces apraksts: Leading Digital: Turning Technology into Business Transformation

"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"--
"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. "--

Kopīgā informācija par: Leading Digital: Turning Technology into Business Transformation

Preces ID:	18391787
Kategorija:	Ekonomikas grāmatas
Preču iepakojumu skaits:	1 gab.
Iepakojuma izmēri un svars (1):	0,3 x 0,3 x 0,1 m, 0,2 kg
Izdevniecība:	Harvard Business Review Press
Izdošanas valoda:	Angļu valoda
Grāmatas vāku tips:	Nav informācijas
Formāts:	Tradicionālā grāmata
Tips:	Nav norādīts
Grāmatas fragments:	Nē
Autors:	George Westerman, Didier Bonnet, Andrew McAfee, Nav norādīts
Lapaspušu skaits:	256, Nav norādīts
Izdošanas gads:	2014

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